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Mobile trends for 2012
The mobile industry is constantly moving and has progressed rapidly the last two years.
The technology is more advanced which allows operators and manufacturers to supply more interactive devices and mobile services.
Key figures for mobile advertising in 2012
Us mobile advertising spend was estimated at $743.1 million in 2010, according to eMarketer.
This number is expected to reach $2.5 billion by 2014, the New York based digital intelligence form predicts.
Borell Associates forecasts that spending for ads delivered via mobile apps in the US will explode from $305 million in 2010
to $685 million in 2011 and more than $8 billion by 2015, with $1.2 billion of that coming from local advertisers.
- This means that marketers need to take into account more than just the click.
Studies found that ROI and accountability are of utmost importance to brands and agencies, and while mobile advertising has
proved its effectiveness when executed properly, click-trough rate is a limited metric at best.
Mobile advertising spending in Western Europe made up $1.07 billion in 2007, according to eMarketer, and is expected to reach $5.55 billion in 2012.
Source: eMarketer